One thing I teach to business owners about the web is getting testimonials or recommendations because it truly is one of the biggest factors that pushes consumers off the fence. Just the other day I was working my way to the cashier and I overheard a man mulling over the Mach3 and Proglide. His buddy walked up and told him his experience with the Proglide and he was sold. It's always a good feeling when you work on a project that is true to what they advertise and you're not helping to push more garbage onto consumers. Another project produced for Proximity Toronto.
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