AMP Expandable - Banner Ads

What I like about doing expandable ads is the complexity you get when you deal with seamless expansion and collapsing animations. Normally, developers will have only a open animation but the close is an abrupt animation. This depends on the platform you use to develop on.

AMP - Banner Ads

The best way I've found when dealing with geo specific ads is to create each ad individually.  I've worked on builds where a single ad is developed for each region and dynamic information is passed in.  This leads to poor quality overal because you have to embed all the font data leaving very little in file size left.





AMP MASS 300x250 - CALGARY
AMP MASS 300x250 - CALGARY FR
AMP MASS 300x250 - EDMONTON
AMP MASS 300x250 - EDMONTON FR 
AMP MASS 300x250 - HALIFAX 
AMP MASS 300x250 - HALIFAX FR 
AMP MASS 300x250 - MONTREAL 
AMP MASS 300x250 - MONTREAL FR
AMP MASS 300x250 - OTTAWA
AMP MASS 300x250 - RICHMOND 
AMP MASS 300x250 - RICHMOND FR 
AMP MASS 300x250 - SASKATOON 
AMP MASS 300x250 - SASKATOON FR 
AMP MASS 300x250 - TORONTO 
AMP MASS 300x250 - TORONTO FR 
AMP MASS 300x250 - WINNIPEG 
AMP MASS 300x250 - WINNIPEG FR 

AMP MASS 728x90 - Calgary 
AMP MASS 728x90 - Calgary FR 
AMP MASS 728x90 - Edmonton 
AMP MASS 728x90 - Edmonton FR 
AMP MASS 728x90 - Halifax
AMP MASS 728x90 - Halifax FR
AMP MASS 728x90 - Montreal 
AMP MASS 728x90 - Montreal FR 
AMP MASS 728x90 - Ottawa 
AMP MASS 728x90 - Ottawa FR 
AMP MASS 728x90 - Richmond 
AMP MASS 728x90 - Saskatoon 
AMP MASS 728x90 - Saskatoon FR 
AMP MASS 728x90 - Toronto 
AMP MASS 728x90 - Toronto FR 
AMP MASS 728x90 - Winnipeg 
AMP MASS 728x90 - Winnipeg FR

Joey Gunz - Introduction to Photography

http://www.ehow.com/video_4414080_using-ring-light-photography.html


Introduction to Photography Tips -- powered by eHow.com

Defreittas & Associates

A project from way back. Redesign that took only 3 days to design and implement.

RBC OTR

RBC flash promo for the Olympic Torch Bearer.

RBC Small Business - Banner Ads

CACDS

Trade show presentation.

How To Directly Tether Your Camera To An iPad

RBC Avion - Banner Ads

GE The Brick FR - Banner Ads

Publisher specific GE Banner Ads. Namely The Home Depot, The Brick and The Bay.

GE EN - Banner Ads

The idea behind this ad was to show the different types of clothes a typical person washes and how confusing it can get at times to use the right detergent. GE has produced a wonderful washing machine that auto configures the right amount of detergent for your wash. No more guessing!

Rogers Howard Stern - Banner Ads

Funky banner ad where I tried every trick I could. Another banner build for Wunderman Toronto.

Rogers Moving - Banner Ads

Another build for Wunderman Toronto

Scotia iTrade Crush Voken & Standalone - Banner Ads

Voken's are a tricky bunch. Especially when you have to sync 2 separate animations together so they don't conflict and animate in unison with their big box counterpart.

Scotia iTrade Crush French & Chinese - Banner Ads

Something to keep in mind when dealing with chinese characters is to pick a font that will treat all the characters the same. Sometimes Chinese font sets will not support the all the fonts the same and what you end up with a few characters that are serif and others that are sans-serif. Keep in mind file size is also a factor when selecting a chinese character.

Scotia iTrade Crush - Banner Ads

The first series of iTrade banner ads. The idea behind the animation was to give the lines a little life. So a Charlie Brown animation was employed to give it a playful animation. Animation is a skill that you constantly refine by studying different animation styles.

Eminem - Not Afraid

Smart Car EN - Banner Ads

This was a fun playful banner ad. The car parks into an empty space to show how much space it needs for parking. I don't own a smart car but I do own a compact car which is the Honda FIT. I will say that there needs to be more of these cars out there and if I didn't already have the Honda FIT I would probably have gotten the smart car just because I'm never driving anymore than 2 people.

Sirus

Some mastheads I did for Sirius.

Sun Life Financial Consumers French - Banner Ads

This is the french banner ad build for the Sun Life Financial consumers campaign.

Sun Life Financial Advisors French - Banner Ads

This is the french version of the Sun Life Financial banner ads.

Sun Life Financial Consumers - Banner Ads

This is the consumer version of the build. You'd find these on sites like the TSX and other financially related websites.

Sun Life Financial Advisor EN - Banner Ads

A contextual banner build where only Financial Advisors would be able to see. These banner ads would most likely be displayed to login users of financial sites and areas where it can be determined that the user is an advisor type.

Uncle Bens - Banner Ads

One of the more challenging banner ads to build. A banner ad with a game. The goal is to reach the microwave in less than 2 minutes.

Web Perspectives - Banner Ads

Another successful banner ad campaign. Client was extremely happy with the click through results of these ads. Especially the racing one. This is another project dating back to my Mindblossom days.

DIY Sound Booth

Amazing DIY sound booth. This is just plain genius something I've always wanted to use to drown out the noise when doing audio. Not that I've done a lot of audio recording but I can see how this can dampen out the noise if you did voice overs and such.

Starbux Rethink Coffee - Banner Ads

Not too fond of how this turned out but this is what the client wanted. Sometimes you have to accept that the client has the final say.

Skittles - Website

Skittles website for a contest at the time.

Gatorade FR - Banner Ads

Braun Gift Wrapped - Banner Ad

One of the first Braun campaigns I've been involved in. Client was happy with the star dust effect. Same technique I used in the Aspirin banner ads.